Fullscreen Media - Key Performance Indicators

The last agency visit of the year :(

Fullscreen Media taught us the importance of KPI’s. I believe having goals is important, but I didn’t realize how important it is to define them. Without defining what success is based on your campaign and/or brand, how will you know if it worked?

Fullscreen Media defines a KPI as:

A measurable value that shows the organization’s progress toward achieving a key business objective

And you can do this by:

1. Determining objectives

a. conversion vs awareness

2. Determining key metrics

a. What am I going to measure? Views?

3. Defining success

a. How many views is successful?

4. Deciding on measurement

Another segment of their presentation I found extremely interesting was the importance of being adaptable in media (oops time to join Tik Tok), and how it relates to making consumers care about your brand. I was surprised by the fact that consumers wouldn’t care if 74% of brands just disappeared. So you as the marketer need to stay up to date, stay relevant, and make people care. We must learn to be disruptive to catch people’s attention. You are more likely to survive a plane crash (!!!) than click on a banner ad, so we need to reach the consumers in new ways.

I wish we had this session closer to the pitch so we would have goals to work for rather than setting them a few weeks away from the conclusion of the project. At this point, we had an idea of where we were going and made KPI’s we were on track to hit. However, this could be a good thing because this way we were more realistic in our end goals.

a cool neon sign that seemed appropriate talking about end goals (hoping the future of Dogmatic Treats is bright too!)